When TikTok first launched, I really wasn’t into it. I didn’t want another social media platform to feel obligated to. Then COVID-19 happened, I got bored, and finally caved in and downloaded the app. In the past year, I have seen it all, people – cooking hacks, fashion hauls, pranks… but the one genre that always pops up on my For You page is beauty. Maybe it has something to do with the fact I’m a beauty editor or maybe TikTok just knows me, either way, I’m obsessed and I don’t care who knows it.  

I love watching all the steals and deals people find while walking the aisles of Ulta Beauty and Sephora, the innovative ways TikTokers use their beauty products (you won’t believe what people are doing with Vaseline), and the talent behind these cameras — just wow, so good. 

After months of scrolling up and down, seeing all the long lashes, glowy skin, and incredible before and afters in beauty tutorials, I was influenced to try so many new products.  

In case, you too, want to try the most-popular skin-care and makeup products on TikTok, I made it easy for you by rounding them up here. Below, you’ll find the 11 of the best beauty products that went viral on TikTok. Get ready to add some (or all) of these to your cart, because after you use them, you’ll want to brag about it all over the app. 

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

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